The Challenge
Who’s driving the influential Web discussions about you?

Every day, millions of people engage in discussions and debates across the Web. From blogs and social networks to comment sections of popular news sites, online discourse is shaping public opinion like never before. However, on today’s Web, initiating a broad-based discussion is virtually impossible.

For marketers and other organizations, this problem is acute. Beyond tracking online discussions with social media monitoring tools or reactively participating in inefficient ways, marketers have no means of proactively engaging in online conversations in meaningful, authentic, and scalable ways.

With so much at stake across a range of key performance indicators – from public perception, to brand preference and loyalty, to purchase intent and competitive differentiation – it’s imperative for marketers of all types – corporate marketers, advocacy groups, political campaigns, and small businesses – to deliberately engage in the online discussions of importance to them.

The SparkWords Solution
Authentic and transparent earned media among everyday online influentials

• A unique discussion forum that makes it simple to create compelling discussions, and that facilitates easy engagement – consuming, contributing, voting on or sharing your discussion - by individuals who may be unfamiliar with you or the discussion forum.
• An intelligent engagement engine for inviting targeted participants and online influentials to your discussion through (a) cross-pollination of discussions across the SparkWords platform, (b) notifications to participants of previous discussions, and (c) optimized CPC targeting.
• A dynamic propagation engine for spreading your discussion across the Web through (a) tools for participants to share the discussion across their social networks, (b) incentive-based sharing programs, and (c) search engine optimization around each discussion.
• A detailed analysis and reporting platform for optimization and ROI measurement.

Getting Started
Easy, Fast, and Efficient

With SparkWords, sponsors can easily spark any kind of conversation according to their interests, and invite any number of participants to these discussions through the SparkWords platform. Many sponsored conversations have been successfully run through the SparkWords platform across multiple consumer categories, including consumer packaged goods, retail, sports and entertainment, and political advocacy.

SparkWords offers multiple tiers of sponsorship packages, based on the size of the audience you wish to reach.

Sponsor Benefits
Conversational marketing at scale

SparkWords enables marketers to leverage the explosive growth of social media discussion and debate, and connect with everyday online influentials through the initiation of authentic, transparent, and two-way conversations about topics of importance. Through targeted engagement and social media sharing, the conversations you spark can reach a massive online audience, supporting a broad array of marketing goals.

To learn more, contact opportunities@sparkwords.com